Prism Sports PR | About us
PRISM PR is a public relations company based in Aberdeen, Scotland. With over 25 year’s experience in PR we work with our clients to manage, plan and execute their public relations and marketing.
prism, pr, public relations, aberdeen, marketing, afc, dave mcdermid
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About us


PRISM is based in Aberdeen and owned by Dave Macdermid, who has been involved in marketing and public relations for over twenty-five years.


An experienced journalist, Dave has worked on a freelance basis for a number of organisations, including Northsound Radio, BBC Scotland, The Press & Journal and The Evening Express over the past three decades and has held senior positions at a number of high profile organisations including Grampian Transport (now First Aberdeen) and Aberdeen Football Club.


Dave spent almost ten years at The BIG Partnership between 2004 and 2013 where he worked with a number of diverse clients including Aberdeen Football Club, bmi Regional, Cornerstone, Lanes Group, Shell, Eastern Airways, CHC Helicopter, Nestrans, GM Events & Tennis Scotland before reverting to working for himself and reforming PRISM.


Offering a personal touch and clear channels of communication, PRISM is well placed and experienced to offer local and national companies ongoing and bespoke public relations and marketing services.


Dave is a member of the Scottish Regional Board of the CIM, a non-executive board member of Aberdeen Sports Village, Tennis Scotland and Garthdee Alpine Sports and is heavily involved with the Friends of Duthie Park.

Our history

  • 1989

    Set up PR division for local marketing firm

  • 1993

    Formed PRISM and worked with clients including Grampian Country Food Group, McIntosh of Dyce, Ardoe House Hotel, Aberdeenshire Council, Lawrence of Kemnay & AC Yule & Son

  • 2004

    Merged with BIG Partnership

  • 2004-2013

    Worked at BIG Partnership as Account Director dealing with a diverse range of clients including BMI Regional, Cornerstone, Shell and Eastern Airways

  • 2013

    Reformed PRISM to offer a more personal and bespoke level of service

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